Welcome to Parma!
5-7 June 2024: Hosted by Fondazione Arturo Toscanini, WFIMC will hold its first International Marketing Conference
The music world is a dynamic landscape shaped by frequent changes and new challenges across various fronts. Technologies revolutionize composition, production, and distribution, altering the very nature of musical creation and consumption. Streaming platforms dominate the market, requiring artists to navigate algorithms and SEO strategies to gain visibility. AI advancements offer both opportunities and concerns, from enhancing music production to potential job displacement. Market presence becomes a multifaceted endeavor, encompassing online engagement, social media outreach, and live performances tailored to diverse audiences.
In music competitions, traditional standards evolve alongside emerging genres, demanding changes from contestants and organizers alike. At this first WFIMC Marketing Forum, we will offer opportunities to explore these changes, discuss strategies and formulate new ideas.
The 2024 WFIMC Marketing Forum will precede the 68th General Assembly of the World Federation. It is dedicated to marketeers from our member competitions, but is open to all marketing professionals and music managers from around the world. We invite you to take part in this conference while enjoying the sights, sounds and amazing foods of the UNESCO Creative City of Parma, Italy!
Registrations are open from March 1, while more conference details and speakers will be published on April 1.
Preliminary Conference Schedule
Wednesday, 5 June 2024
| 16:00 | Registration & Networking | Foyer Pizzetti |
| 17:00 | Welcome by President and Secretary General | Sala Pizzetti |
| Keynote: New Classical Music Platforms | Sala Pizzetti | |
| 17:30 | Panel: Creating Content | Sala Pizzetti |
| 19:00 | Welcome Reception. | Foyer Pizzetti |
Thursday, 6 June 2024
| 08:30-09:00 | Registration & Networking | Foyer Pizzetti |
| 09:00 | Presentation: Search Engine Optimization and targeted advertising | Sala Pizzetti |
| 09:20-10:30 | Panel: Building an Audience | Sala Pizzetti |
| 11:00 | Keynote: Social Media in the making: What´s new | Sala Pizzetti |
| 11:20-12:30 | Panel: Webcasts, Streaming & Social Media | Sala Pizzetti |
| 12:30-14:30 | Lunch | |
| 14:30-15:30 | Speaker: Artifical Intelligence tools- an overview | Sala Pizzetti |
| 15:30-16:30 | Panel: Sustainable Marketing- best Practices | Sala Pizzetti |
| 17:00-18:00 | Panel: Crisis Management 101 | Sala Pizzetti |
| 19:00 | Official Welcome Reception by the Mayor of Parma | tba |
| 21:00 | Concert: Filarmonia Toscanini | Sala Paganini |
Friday, 7 June 2024
| 09:00-10:00 | Panel: Your Call for Applications | Sala Pizzetti |
| 10:30-11:30 | Panel: Award Ceremonies around the world | Sala Pizzetti |
| 11:30-12:00 | Dialogue: Q&A, Conference wrapup | Sala Pizzetti |
Venue: Fondazione Arturo Toscanini/ Paganini Congressi
Viale Barilla 27/A, 43121 Parma
Hotels: Grand Hotel de la Ville, Viale Riccardo Barilla, 1 - 43121 Parma - www.grandhoteldelaville.com
Hotel Palace Maria Luigia, Viale Mentana 140, 43121 Parma - www.sinahotels.com
The old town of Parma has many smaller hotels at lower rates many of which are available on www.booking.com
Fees: Attendance at the conference is free of charge for directors and staff of all WFIMC regular members and associate members.
For non-members, a conference fee of EUR 200 will be charged for attendance of any of the events mentioned above.
Info: Please contact the WFIMC Secretariat at fmcim
fmcim.org (fmcim[at]fmcim[dot]org) for any questions you may have.
Registration: Registration begins on March 1.
©WFIMC2024
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